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A Quarterly Report on The Strategies & Tactics of Naming
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NAMING STRATEGIES & TACTICS 
The Power of a Simple Name Steve Rivkin
Tactics for Creating Names: Go to the Reservoir Steve Rivkin
More Tips & Tactics for Generating Names Steve Rivkin
Alliteration: Always an Appropriate Approach Steve Rivkin
Signs & Symbols: What do they Mean Steve Rivkin
Painful Lessons from the "Oops" File Steve Rivkin
It's the Corporate Naming Dust-Up of the Decade Steve Rivkin
A Pharmaceutical Firm with a Sense of Humor Steve Rivkin
Promoting the New Name: A Primer on PR Steve Rivkin
How Do You Name A High-End Property? Steve Rivkin

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