James Look, multi-talented Coach/Lead Consultant/Master Trainer in Business Management, Marketing, Sales, Customer Service, Motivation and Peak/Team Performance - has a total of more than 25 years experience in sales, marketing and general management training, and business and management consulting in numerous industries, both locally and internationally.

With a strong career background with big multinationals Procter & Gamble, Toray, Upali, Electrolux and two other regional groups, James had gained many solid years as a coach and specialist trainer in sales, marketing and customer service in both the local and international arenas.

He obtained his first coaching experience 28 years ago as a university tutor and then as a trainee/trainer in a fabric sample production laboratory. He was then coached in direct sales in Electrolux to knock on doors and do face-to-face cold calls. Soon he had to coach his sales teams. Star performers began to emerge through his coaching techniques in the fast-moving-consumer-goods industry, and later in the industrial products and service industries. James used coaching techniques very effectively to consistently improve sales in these industries, year-on-year.

Through his journey in coaching James has acquired a deep understanding of managing and interacting at different levels. He had trained and developed thousands of people, some of whom are successful senior executives and business owners today. His audiences ranged from junior to top level executives and entrepreneurs. Many participants have given him "excellent, very interesting and of high value" ratings in their evaluation of his training, and commended him on his real-world hands-on approaches.

Among his long list of past and present clients are Celcom, Telekom, Uda Holdings, Selangor State, Bank Pembangunan, Alliance Bank, Scott Paper, SK Brothers, Warner Lambert, Malaysian Institute of Management, SAP Group, Guthrie, Sg Way Group, Philips, Arab-Malaysian Group, BBMB, National Panasonic, Kumpulan Perangsang, Ipmuda, Tele Dynamics, Multi-Purpose Group, Bata, Sapura Holdings, Eau Claire Mineral Water, Malayan Cement, Road Builder, Allied Domecq, Dewan Bandaraya Kuching, Philip Wain, Bank Islam, Ajinomoto, Pfizer Global Pharmaceuticals and many others in the consumer, industrial, ICT, hotel, banking, trading, MLM and property sectors.

In his numerous training workshops which he sometimes conduct in a combination of English, Bahasa Malaysia, Mandarin, Cantonese and Hokkien, he shares the many secrets of success in business strategies, marketing and selling, management, leadership and human motivation. His techniques, widely and successfully used by those who have been trained by him, are refined from years of work and hands-on business experiences.

A strong believer in multi-skilling, James is also a professional MC and writes speeches for Ministers. James has appeared many times on TV, radio and in major newspapers.

Some feedback (sample extracts from evaluation forms) from participants about James:

"James' seminar ... the best I ever attended since 1990 ... James gives me a roadway to follow, supply the knowhow and most importantly the tools to tap my potentials that lie dormant ... stimulates my enthusiasm that will power up my self confidence to become a winner" "...you have practised what you preached ...your words hit me with great impact ... that is what causes the message to go down deep ..." "...helpful, responsive and knowledgeable ..." "...down to earth and touches on the real world..." “...best course leader and performer I have ever attended..."