Rayma Sdn Bhd

Leader of Your Team, Master of Your Event
A Class-Specialist Events Management Workshop!

Led by

Jacques Renaud
World-Class Event Management Expert
* Organizer, Consultant and Educator with more than 25 years experience in the events management industry
* Author of Le management d’événement, the first comprehensive French book on events management
* Awarded the Prix Hommage 96 of the Société des fêtes et festivals populaires du Québec, for his contributions to the growth of the event and festival industry

September 27-28, 2004 w Holiday Villa, Subang Jaya

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Not to be missed! Book Your Seats Now!
A SELL-OUT PROGRAM WHENEVER & WHERE EVER IT IS OFFERED
Program Contents of this Class-Specialist Events Management Workshop are the hands-on and life time experience of the workshop leader!

“To be truly the Leader of Your Team and Master of Your Event - you must empower your team, reinvent your programming, strive for novelty, innovate, and stay ahead of the latest trends.
- Jacques Renaud

Perfect blend of theory and practical tools that can be adapted to any type of events - Arts, Sports, Leisure, Entertainment. Corporate,and Commercial. Universal strategic guide for all managers – Conceptors, Organizers, Marketers and Decision Makers interested in learning how to organize special events or to enhance their management skills.

THE POWER OF SPECIAL EVENTS

The world is fertile ground for public events! Whether a local festival or major international event, people love to gather together for a time of discovery and celebration. There is a growing demand world-wide – from countries, communities, corporations, retailers and associations for the heightened visibility and popularity they stand to gain through successful, innovative events.Today, events are an integral part of the marketing mix - helping to establish product identity and defining a brand’s core value. Competitors no longer come from within the same market as globalization has resulted in intense world-wide competition. The public is now more discerning and demanding and events are more costly to stage in order to satisfy public expectations.

CREATE EVENTS THAT HAVE REAL PUNCH & IMPACT!

This Events Management Workshop takes you through a fascinating odyssey of designing, structuring, planning, financing, promoting and staging events. It familiarizes you with the team dynamics behind the project with all the various roles and responsibilities. Whether you are committed to making your first-time event a resounding success or revamping your 10th anniversary festival, this workshop will help you map out strategic actions that empowers you to become the Leader of Your Team and Master of Your Event!

HOW YOU WILL BENEFIT

Gain an overview of the world of events
Acquire a clear understanding of event management environments
Understand the fine lines between creating and managing an event
Create original and challenging events, rather than be at it’s mercy
Grasp the different realities and stakes that face event organizers
Enhance managerial skills to deal with new issues confronting the world of events

Managing successful events has become a science,
unlike leading a social club as in the past.
Improve And Expand Your Range Of Management Skills!
Develop The Confidence To Create Original And Challenging Events!

PROGRAM OBJECTIVES

To present a complete and comprehensive event management model
To put into context the various functions needed to carry out an event
To provide effective management tools that can be adapted to any type of event
To emphasize the realities and stakes facing event organizers today

PROGRAM METHODOLOGY

Theoretical contents are presented to introduce each component of the event environment
Practical event management tools are provided to support the theory
Dynamic exercises are designed to adapt the theory and tools to participants’ realities
Training illustrated with lively cases based on real-life experiences

WHO SHOULD ATTEND

Marketing/Promotions/PR/ MarCom managers who use events as part of the marketing mix
Event organizers & promoters interested in enhancing their management skills
Project managers interested in developing a more creative approach to their work
Consultants interested in enhancing and expanding their event management skills and strategies
Managers & executives with little or no events management experience interested in learning how to organize special events
Advertising agencies
PR agencies
Associations, Clubs, Societies, Guilds

PROGRAM CONTENT

THE WORLD OF EVENTS

What is an event?
What makes events succeed or fail?
How do events evolve world-wide?
Who are today’s event organizers?

DISCOVERING THE SENSE OF YOUR EVENT

Understanding the reasons behind and ahead of the project
Pooling the various visions to a common goal
Sharing motivations to identify common threads
Taking account of the realities that have an impact on the project
Laying out the project space
Establishing the vital minimum

DESIGNING AND CONCEPTUALIZING YOUR EVENT

Making the project presentation a good show for decision makers
Summarizing the project context and market analysis
Defining the content: directions, programming
Structuring the project: team, timelines, budget
Projecting the anticipated results
Exploring the intangibles: project feasibility, market studies

STRUCTURING YOUR TEAM

Principles for establishing team accountability
Building an organizational chart around the project needs
Designing the decision-making process
Running the management centers efficiently

PLANNING YOUR OPERATIONS

Principles for establishing timelines management
Determining the event’s life cycle
Implementing a strategic timeline
Keeping the project on schedule

CONTROLLING YOUR BUDGET

Principle for budget monitoring
Establishing the chart of accounts and budget structure
Presenting the event budget in a transparent fashion
Strategic monitoring on budget forecasts

INTEGRATING YOUR MANAGEMENT TOOLS

Team accountability
Strategic timeline management system
Strategic budget monitoring system

FINANCING YOUR EVENT

Basic principles for designing a smart financing plan
Defining a funding strategy from public, private sources or public sales
Determining a funding structure for investors
Targeting potential financiers and negotiating agreements

PROMOTING YOUR EVENT

Positioning the event identity
Targeting the market and the public
Determining the offer and price
Choosing the appropriate tools, message and image
Evaluating the marketing results

EXPERIMENTING AN EVENT MANAGEMENT MODEL

The fundamental questions and strategic answers for any events
An event management model that can be adapted to any set of circumstances
A multi-project approach that can be developed by any events organization

PRESENTATION OF THE SIMULATION CASES BY PARTICIPANTS

R E G I S T R A T I O N D E T A I L S

Program Details	Leader of Your Team, Master of Your Event A Class-Specialist Events Management Workshop! September 27-28, 2004 9am-5pm daily Holiday Villa Subang Jaya, Selangor DE. Your Investment RM1,980 for the first delegate inclusive of programme manual, lunches and refreshments. Early bird Incentive Take 10% OFF the total fee payable. Register and pay by 30 July 2004. Team Attendance Highly Recommended This is to facilitate successful implementation of the knowledge acquired from the program. Group Incentive 10% OFF for 3 or more from the same company.
Reservations	Reservations can be made by telephone, fax or e-mail. Registration is confirmed on receipt of the registration form and payment cleared before the program date. If unable to do so due to government policy or company procedure, please advise late payment in writing.
Cancellations Policy	Full refund for written notice received 2 weeks before program. A 25% cancellations fee will be levied for late cancellations. No refund for cancellations received after 20 September 2004. Substitutions are allowed.
HRD Council: SBL Scheme	Organizations contributing to the HRD Fund may claim 100% of the approved training program fee. Please apply through your HR Department at least 14 days in advance of the program to expedite approval from HRDF.
RAYMA Guarantee	Full refund if we do not deliver what we promise. Just turn in your workbook at the end of the program
We Come To You	In-Company Customised Learning Solutions. Need to develope entire teams? All our public programs, based on best practices, can be developed in partnership with you to meet your organization's specific requirements.
Registration & Enquiries	RAYMA Sdn Bhd 2B Jalan SS24/13, Taman Megah, 47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia Tel: +60 3 7804 4666/777/888 Fax:+60 3 7804 4484 Email : seminars@rayma.com.my
Be Informed of Future Events	Send blank email to rayma-subscribe@yahoogroups.com

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