Rayma Sdn Bhd

Take initiatives to optimize results in line with
your company’s short-term and long-term objectives

Strategic Financial Analysis, Planning and Control

MARCH 12-13, 2002 w CENTURY HOTEL w KUALA LUMPUR

Led by
Lee Leok Soon
Regular writer for the Business Star and professional magazines on corporate issues and has been appointed by the Honorable Minister of Finance to serve as a Council Member of MIA. He was also awarded as Senior Fellow of the Institute of Business Executives (IBE) Malaysia.

Highly rated finance specialist & management consultant with more than 20 years of hands-on financial knowledge & expertise

catch the
WORM!

Another World-Class Seminar brought to you by

IN-HOUSE
AVAILABLE

W H Y A T T E N D

Critical skills you'll need to help your company compete successfully.

The financial knowledge you need to...

Plan Ahead
Understand World’s Best Practices
Evaluate Strategic Options and
Monitor the Results

Study and discuss critical...

Financial Planning Frameworks, Systems, Cost Leadership,
Strategic Alternatives, Pricing Methods & Strategies and
Re-engineering Management Control Systems.

Book your seats now! Tel: (03) 7804 4666 / 777 / 888, fax: 03-7804 4484 or e-mail: seminars@rayma.com.my .

W H O S H O U L D A T T E N D

Chief Financial Officers
Financial Controllers
Finance Managers & Executives
Accountants
General Managers
Directors
Treasurers
Corporate Planning & Business Development Managers
Sales & Marketing Managers

TEAM ATTENDANCE HIGHLY RECOMMENDED
This is to facilitate successful implementation of the theory learned and establish a common framework to practice in real-life environment.

NOTE

You are encouraged to bring your company’s financial statements for discussion
Please bring a standard calculator to use during the case study assignments

Certificate of Participation will be awarded.

P R O G R A M C O N T E N T

SPECIAL WORKSHOP FEATURES
Content of this workshop is based on the lifetime experience of the workshop leader
Nothing beats real life in-depth case studies related to your own unique business experience

STRATEGIC FINANCIAL PLANNING AND CONTROL

Strategic Planning Concepts
The Strategic Planning Framework
Corporate Objectives
Financial Aspects of Corporate Objectives
Case Study: Financial Objectives

BENCHMARKING FINANCIAL PLANNING SYSTEMS

Becoming a World-Class Competitor
In-house versus Consultants
The Benchmarking Process

EARLY FINANCIAL WARNING SYSTEMS

Weekly troubleshooting in nine key areas
Predictors of Corporate Failure (The Altman’s Z score model)
The success of Failure Predictors
Reliability of Failure Predictors
Case study: Predictors of Corporate Failure

COMPETITIVE ADVANTAGE IN FINANCIAL PLANNING

Product Differentiation and Cost Leadership
Competitive Advantage
Financial Objectives and Strategic Alternatives
Life Cycle Costing

PRICING METHODS IN FINANCIAL PLANNING

Cost-Plus Pricing
Target Pricing
Competitive-Based Pricing
Customer-Based Pricing
Cost-Volume-Profit (CVP) in Pricing

PRICING STRATEGIES

Volume-Based Pricing Strategies
Risk Averse Pricing Strategies
Prestige Pricing
The Price-Promotion Link

THE PRINCIPLES OF FINANCIAL ANALYSIS

Reading Financial Statements
Financial Ratios: The Vital Signs of a Company
Cost of Capital: The Fundamental Ingredient in Financial Planning Decisions
Inter-Firm Comparisons

FINANCIAL ANALYSIS OF MARKETING ACTIVITIES

The Marketing Concept
Product Life Cycle and Portfolio Matrix
Life Cycle Costing
Return on Investment versus Residual Income
Budgeting for Marketing Activities
Case Study: Marketing Accounting

THE ROLE OF NON-FINANCIAL INDICATORS

Focus for Corporate Success
Executive Information Systems (EIS)
Key Performance Indicators
The uses of Non-Financial Indicators
Index of Competitive Value
Indicators of Vulnerability

R E G I S T R A T I O N D E T A I L S

Date
Time
Venue

March 12-13, 2002
9.00am - 5.00pm
Century Hotel, Kuala Lumpur

Fees Early Bird Incentives	RM1,280.00 per person, inclusive of course materials, lunches, refreshments Take RM200 OFF the fee - pay before February 22, 2002 Take another 10% OFF for 3 or more from the same organisation FREE Subscription to The Economy Commentary
Reservation	Reservation can be made by telephone, telefax or by e-mail. Registration is confirmed on receipt of registration form and payment must be cleared before program date. If unable to do so due to government policy or company procedure, please advise late payment in writing.
Cancellation Policy	Cancellations are valid only in writing. Full refunds applicable if written notice is received at least 2 weeks before each program. A 25% cancellation fee will be levied for cancellations received less than 2 weeks before the program. No refunds after commencement of seminar. Substitutions are allowed.
SBL SCHEME HRD COUNCIL	RAYMA is an Approved Training Provider with HRDC whereby approved training programs can qualify for 75% rebate of the fee. Please apply through your HR Department at least 30 days in advance of the program.
THE RAYMA GUARANTEE	A full refund to you if we do not deliver what we promised. Just turn in your workbook at the end of the day!
WE COME TO YOU!	In-company Customised Learning Solutions Need to develop entire teams? All our public programs, based on best practices, can be developed in partnership with you to meet your organization's specific requirements. DETAILS
REGISTRATION & ENQUIRIES	RAYMA Sdn Bhd 2B Jalan SS24/13, Taman Megah, 47301 Petaling Jaya Selangor Darul Ehsan, Malaysia Tel: +60 3 7804 4666 Fax: +60 3 7804 4484 E-mail: seminars@rayma.com.my

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