marketing and positioning
by Al Ries, Jack Trout
and Steve Rivkin...
by Rolf Jensen
Dream Society : How the Coming Shift from Information
to Imagination Will Transform Your Business
by Scott Bedbury
by Hamish Pringle, Marjorie Thompson
by Nedra Kline Weinreich
by Steve Miller
by Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray
by Gian Luigi Longinotti-Buitoni
by Bernd H. Schmitt
Marketing : How to Get Customers to Sense, Feel,
Think, Act, and Relate to Your Company and Brands
Recommended by friends of Rayma...
If there are books you've read and feel
strongly they should be listed here, please e-mail
If it means creating a subcategory, we'll do it.