Latest Bestsellers on Marketing & Sales

marketing and positioning

by Al Ries, Jack Trout and Steve Rivkin...

• Positioning: The Battle for Your Mind
• Marketing Warfare
• Bottom-Up Marketing
• Horse Sense
• The 22 Immutable Laws of Marketing
• The New Positioning: The Latest on the World's #1 Business Strategy
• Focus: The Future of Your Company Depends on It
• The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
• Differentiate or Die: Survival in Our Age of Killer Competition
• The 22 Immutable Laws of Branding
• Jack Trout on Strategy
• The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival

by Rolf Jensen

• The Dream Society : How the Coming Shift from Information to Imagination Will Transform Your Business

by Scott Bedbury

• A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

by Hamish Pringle, Marjorie Thompson

• Brand Spirit : How Cause Related Marketing Builds Brands

by Nedra Kline Weinreich

• Hands-On Social Marketing : A Step-By-Step Guide

by Steve Miller

• How to Get the Most Out of Trade Shows

by Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson

• GUERRILLA TRADE SHOW SELLING SELLING : New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales

by Gian Luigi Longinotti-Buitoni

• Selling Dreams : How to Make Any Product Irresistible

by Bernd H. Schmitt

• Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands

Recommended by friends of Rayma...

• Selling the Invisible : A Field Guide to Modern Marketing
• Rocking the Ages : The Yankelovich Report of Generational Marketing
• Net Gain : Expanding Markets Through Virtual Communities
• Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web
• Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
• Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge

If there are books you've read and feel strongly they should be listed here, please e-mail patlu@rayma.com.my. If it means creating a subcategory, we'll do it.

 

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